Innovation in Community Engagement

Companies active in their communities have been shown to have higher brand loyalty – and higher profits – than those who are not. Luckily, companies have many methods to increase customer community engagement. Moreover, companies are increasing investments in activities for emerging or underserved markets - segments not traditionally included in their customer base. Diamond Head Research looks for the latest, most innovative approaches to community engagement that immediately impacts your CSR strategy, including topics such as:

•Cause promotions and activism

•Company-funded advocacy campaigns

•Corporate social marketing

•Company-funded behavior-change campaigns

•Community volunteering

•Company-organized volunteer activities

Examples of CSR Innovation in Community Engagement

  • Tencent's Classroom of the Future

    In the tech space, we’re watching Tencent’s “Classroom of the Future” program. With dual goals of increasing access to technology for youth in rural areas, as well as enriching the lives of both rural and urban youth, the program promises 100 classrooms, 100 sports fields, and 100 hours of teacher training.

  • RBC's Future Launch Program

    In financial services, we’re tracking the progress of RBC’s innovative Future Launch program. Focusing on empowering youth, the program invests in activities that provide employment skills, work experience, and personal networks. We like the focus on creating skills that have a positive economic impact on society.

  • Boeing's Future U Program

    We like Boeing’s collaboration with Discovery Education to create the Future U program. Future U aims to inspire the next generation of aerospace innovation by providing standards-aligned, STEM-focused educational resources for middle and high school students. The program has already engaged with over 4 million students.